Why is website user experience important?
Why is website user experience important?
By: Shaun Sparks
Last updated: 10th September 2019
User experience is a critical part of the web design process. Unfortunately though, it isn’t something that tends to be talked about very much about until things go horribly wrong. Let’s look at what the term user experience really means; and why your website will benefit from giving it the time and attention it deserves.
What is User Experience?
In its simplest terms, user experience (UX) refers to the feelings a user experiences when they are interacting with a digital product; which in this case is your website. Comprehensive UX considers a variety of different factors including performance, accessibility and aesthetics. The best websites deliver an intuitive and seamless UX that allows each visitor to really connect with both the brand and the information they require.
Why UX Matters in the World of Web Design
We would argue that your UX is just as important as your brand’s visual identity. Why? Well, in addition to fulfilling and ideally exceeding your users’ needs and expectations; a considered UX will deliver the positive experiences that will encourage repeat visits and contribute to long-term brand loyalty. Additionally, thinking about your UX in unison with your visual identity will help you to create a digital presence that delivers an authentic, universal, cohesive and highly effective experience.
The Advantages of Working with a Creative Agency when Developing your UX
Websites that deliver the best experiences are the product of a collaborative design process to find innovative solutions to very specific problems.
An agency like Casper Creative will work with you to consider the types of emotions and connections you want your users to have with your website. Additionally, you should consider how you want your UX to reflect your brand, values and ethos, and how you intend to set yourself apart from your competitors. From here, a period of user testing should begin to determine whether you have successfully created the experience you intended to develop, in the eyes of the people you most want to appeal to.
Defining a Good UX
You could be the proud owner of the world’s most beautiful website; but if it doesn’t also offer seamless usability and rich, enjoyable interactions; it simply isn’t going to help your business to grow. The only way to determine whether you have properly leveraged your user personas and audience data to build a website that delivers the UX your users want to engage with; is to test, test, and test again.
Digital products are more likely to fall flat, confuse, or even fail entirely if UX hasn’t been given enough thought or investment. Delivering the best possible UX will simplify the browsing process for your users. This then creates a lasting positive impression, and increases the likelihood of securing valuable additional leads and conversions.
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