Website Optimisation: Why is it Important?
Website Optimisation: Why is it Important?
By: Shaun Sparks
Last updated: 25th July 2019
You have probably been told countless times before that website optimisation is important. But why? Let’s take a closer look.
We are all becoming increasingly reliant on search engines. We use them to locate everything from a new pair of jeans to restaurant recommendations and holiday destinations. Whatever your business has to offer, your ideal audience is definitely using search engines to try to find products and/or services like yours right now.
But how can you ensure that your business features highly in those all-important search results? With three words: search engine optimisation (SEO). Fortunately, this is something we can help with at Casper Creative.
How to Design a Website with SEO in Mind
Good SEO can be broken down into two core components: on-page and off-page. Engaging an experienced design team like us will ensure that your website is built with solid, fully optimised foundations. In turn, this will allow your SEO team to further enhance the performance of your website in search results by implementing a comprehensive off-page strategy.
On-page SEO is essentially the practice of optimising each individual page on your website. To secure additional relevant traffic and earn higher ranking positions in search engine results pages (SERPs).
Off-page SEO or off-site SEO refers to all the actions you might take externally to your own website that will influence your rankings within appropriate SERPs. Earning links or shares from external highly relevant and reputable websites will help you to improve the perception of your site from the perspective of both search engines and individual users.
The Core Benefits of Website Optimisation Design
Put simply: optimised websites perform better. You need your target audience to be able to find your site, right? Well, the only way to achieve this successfully is to optimise your digital presence. Remember, not only will you be improving your own ranking position whenever you invest in new optimisation efforts, but you will also be destabilising the rankings of your closest competitors. Let’s be honest, if you want to secure success in today’s hyper-competitive marketplaces, you need to out-rank your rivals.
In addition to securing more traffic, investing in an optimised website from the outset will reduce your ad space spend as you will earn more visible ranking positions for key search terms. In turn, this organic visibility will enhance your credibility because audiences will begin to see your business an authority.
If all that wasn’t enough, optimised websites also deliver better user experiences. Factors such as usability, site speed and mobile-friendliness will have been considered. Meaning users will have easy access to the high-quality information they are looking for.
So, if you have been wondering precisely why optimising your website is essential, that’s why. If you have some serious marketing goals you want to achieve, focusing on optimisation is a great place to start.
Casper Creative can help with website optimisation at a level that suits you
We offer brand and website strategy support to help you discover the right path to take with your website and brand. We also provide specific Website Design and Development solutions and Digital Marketing support to help you get the most from your business online.
The best thing to do is to get in touch and we can tailor a proposal to your needs so that you can get the most from your website and budget.
Services we deliver.
We’re proud to have worked with businesses of all sizes, so whether you’re just starting up or represent a large organisation, we can tailor our services to meet your budget and exceed your expectations.
Brand and website strategy
Whether you’re looking to create or develop your brand strategy, get online for the first time or improve the performance of your existing site, we can help you convert more business and leave your competitors behind.
Web design, development and hosting
We will produce a website you can be proud of. By fully understanding your business, budget and longer term goals; we can work with you to produce a site that fits your brand, converts your customers and works securely on any device.
Logo, print, advertising and brand design
If you’re starting a new business and need a logo, brand and deck to help you get investment, or you represent an established company in need of a rebrand and refresh; Casper Creative can help with our design and print services
Digital marketing, SEO and content
Every site we build is optimised for Search Engine performance with quality content. We can advise on and offer ongoing support for digital marketing activities including content, Google Ads, Social Media Marketing and more to help meet your business objectives.